HeadzUP Vegas is the first wide-scale immersive entertainment center in Las Vegas, Nevada. Are you looking for things to do in Las Vegas for both Adults and Kids. Get ready for hours of entertainment and adventure activities. With state-of-the-art Escape Rooms, 3D Art in the Trick Art Museum, the most innovative Archery Tag arena in the country, and competitive Cornhole leagues.
Challenge
Positioning the new brand in an entertainment and business convention city requires strategy to penetrate the clutter. Management of different teams (online and offline) to provide social media engagement and online reputation management. Create marketing program to generate more interest in corporate team building events Monitor and evaluate brand equity to make necessary adjustments to reach the defined sales projections.
Approach
Auditing all digital assets (image quality, search friendly content, keyword utilization and social channel footprint mapping). Creating a fluid marketing strategy that utilizes integrated email marketing campaigns, Geolocation targeted advertising, consistent social media engagement and onsite video/photo capturing of satisfied customers. Customer profile established for corporate clients and retail driven customers.
Results
As an ongoing project we’re monitoring all integrated campaigns and tracking back to the primary goal of more physical traffic coming into the locations, along with request for booking the space for corporate events in Q4 2018.