What We Do - PAK Digital

PAK Digital starts with defining our clients’ target audience. We perform an audit of what digital assets you have in inventory and define your marketing goals. PAK’s creative team blends brand elements into the tone and attitude of your online marketing strategy. PAK Digital’s team is well versed in the latest web technologies to provide the right solution for our client’s environment. With the advent of a responsive design technique the web experience seamlessly adapts to provide mobile devices, tablets and desktops a consistent brand experience without sacrificing user design and functionality.

Discovery

Review and analyze your project requirements. We will dig into your business goals and marketing strategy as well. Understanding the big picture helps us implement the small details.

Design

Create the look and feel of the new website from the homepage to the interior pages. This is an interactive phase where we refine the look and feel of the new site and you approve the design.

Develop

Equal parts you; Equal parts us. The code we write comes together with content and images. We build, we test, we update, repeat.

Deploy

This is the party phase. Deploy is the technical term. You approve the new site. We do some magic behind the scenes and the site comes to life.

Market

This is where the rubber meets the road. Defining customer personas and their online village to entice engagement and conversions.

Integrated Strategy

It’s difficult to justify spending money on marketing for your brand without setting goals. Without defining goals that can be tracked and analyzed each month you’re simply wasting money. I don’t know anyone that likes to waste money. If you’ve landed on this page, spend the time and plan for your success and allow our experienced team to craft your digital marketing strategy.

Content Marketing

Content is what powers potential clients from finding and engage with your brand. Without following necessary steps your chances of being discovered are reduced to (defining the objective of your online strategy, who your target audience is (buyer persona), having the right tools in place to manage your content moving forward with fresh ideas and what channels you will utilize.

Creative & Branding

PAK is full service agency offering graphic design and branding in addition to digital design.
We are skilled in logo design, collateral and digital campaign strategy, and design. We have many years and many successful projects worth of experience to drive your brand to success.

Email Marketing

Building an effective campaign requires that you understand your audience and the unique opportunities that exist within major digital channels. Our team of creative copywriters create powerful keyword rich content that can be leveraged across more than just your email database enticing clients to engage with your brand, always eager for more.

App & Game Development

Understanding our clients and their business model of utilizing digital marketing to increase lead generation and brand awareness enabled PAK Digital to create mobile applications.From application strategy to visual storyboarding, programming/development to deployment and marketing our team has extensive experience to help create an extension of your online brand.

Social Media Marketing

Social portals like Facebook, Yelp, LinkedIn and others are successful destinations for targeted campaigns to activate “word of mouth” and viral campaigns. Increasing numbers of customers interact with brands exclusively in the Social Media space verses traditional websites. Heavy social users are key influencers that deserve your attention. Social Media is steady, dynamic, fragile and volatile all at once. PAK Digital has the experience to help you create a winning social media strategy, write great content and execute custom games and contests.

Digital Development & Analytics

It’s a team effort to deploy a successful online brand. Asking the important questions up front will ensure our approach to digital development will exceed the goal expectations.
PAK Digital starts with defining our clients’ target audience (buyer persona), performing an audit of what digital assets you have in inventory and what’s the defined marketing goals. PAK’s creative team blends brand elements into the tone and attitude of your online marketing strategy. PAK Digital’s team is well versed in the latest web technologies to provide the right solution for our client’s environment. With the advent of a responsive design technique the web experience seamlessly adapts to provide mobile devices, tablets and desktops a consistent brand experience without sacrificing user design and functionality.

PAK Digital believes that a key component of a Complete Interactive Solution is to have the best reporting and analytics systems available in a format that helps making business decisions. Website Analytics can be available to the client through customized tools or 3rd party applications. PAK Digital is ready to analyze your data needs and implement best practices and improvements. We have the skills and experience to help you make great decisions based on great data.

Power Charged Web Hosting

Website downtime is unacceptable. PAK Digital has identified and deployed a thorough hosting solution so you maintain consistent access to the information you’ve worked hard to present to the world, including a development version of the website to allow client reviews/approvals prior to any changes being deployed. This is just part of PAK Digital’s commitment to help you generate results for your business. Trust us with hosting all your web projects, sites and campaigns.

Online Reputation Management

Does your company have a strategy in place to manage negative and positive reviews? Monitoring your brands online reputation could make the difference in securing a new client, or losing one. Developing an approach for your brand to engage your target audience requires transparency and consistency in tone and messaging.