TeleProviders

Having worked with TeleProviders for over 10 years PAK Digital understands their culture and how it should be reflected online. Having an offering of (6) product offerings including cloud, data, voice and mobility effectively communicating to an online audience can be difficult.

“We are pleased to roll out the new TeleProviders website, our redesigned logo, and new blog to our current clients and friends, vendors and partners. This is a very exciting time for TeleProviders, as we continue to expand and improve our organization to better serve our clients.”

 

 

 

Challenge

In such a fast paced vertical market of growing voice, data, cloud and mobility service providers establishing your relationships is important. Speaking to a very technical audience ensuring that all the fine details that an IT Director or CIO might be interested in must be available at their fingertips. Generating fresh ongoing content keeping targeted users in mind, a vehicle for indexing content for positive search marketing was necessary.

Approach

PAK Digital recommended using the WordPress for TeleProvider’s website to leverage their internal resources who were tasked with maintaining and growing their online presence. Similar to many client email marketing continues to be one of the channels that are utilized to keep prospects informed about changes transpiring in the industry and how they may be affected. Establishing a robust content marketing schedule was a primary concern for PAK Digital to ensure that TeleProvder’s website remains fresh and relevant.

Results

Created and deployed a fresh new brand with integrated online marketing has been the cornerstone of TeleProviders rapidly growing Partner Program, now consisting of over 150 voice, data, mobility, and cloud partners. Mobile accessibility to TeleProviders continues to be instrumental in our marketing strategy.