Frisby Cellars was established in 2008 and has been producing award winning wines using grapes sourced from distinguished vineyards throughout Paso Robles. Frisby Cellars produces their wines in Paso Robles then transports their wine to Orange County where they operate an Urban Winery with three tasting rooms. Wines are barrel aged, blended and bottled at the OC Lake Forest location. They have also ventured into creating craft beers at their newest location in Rancho Mission Viejo.
Challenge
When Frisby Cellars introduced the addition of Frisby Brewing to their portfolio, it was clear that they needed to expand and re-evaluate their web presence and marketing collateral.
Approach
PAK Digital proposed the re-development of the Frisby Cellars website to incorporate the addition of the Frisby Brewing brand. PAK Digital developed a custom WordPress website that included custom post types for ease of editing content, added video elements to enhance the look and feel of the UI making it more intriguing for the user’s to selection process.
Results
The result was that Frisby Cellars & Frisby Brewing now have a fully functional, easily editable website to promote their new and existing brands that will keep their customers up to date on their offerings.