A PAK Digital client since 2007, Cohen Asset Management is a privately held real estate investment firm located in Los Angeles and New Jersey. Cohen Asset continues to add to their extensive portfolio located throughout Northern & Southern California, Phoenix Arizona, New Jersey, Philadelphia, Dallas Texas, Allentown Pennsylvania and Baltimore Washington.
Challenge
The initial strategy for Cohen Asset Management was to create an online brand that could be leveraged offline and expanded online to match their future growth. Lacking a robust professional digital library of their expanding portfolio required extensive photography to be completed for each property. Over the years the organization has continued their projected growth which in turn necessitated secure features for their investors and employees be added to their online portal.
Approach
Selecting the right technology that is secure yet nibble enough depending on a brands requirements are imperative. PAK Digital selected the Microsoft .NET framework for Cohen Asset Management’s enterprise level and security requirements. Layering in access to secure investor tools and encrypted email features were a necessity. Without saying the website is compliant with the top internet browsers on your desktop and mobile devices.
Results
The Cohen Asset website is the first place prospective investors go to perform their research on our firm. For the 1st quarter 2017 we’ve seen over 81% of our traffic generated from new potential partners with over 45% of those visitors using their mobile devices.