Your local butcher providing quality meats, poultry, sausages, artisan cheeses and craft beers. Providing customers with the highest quality products and customer service. Locations in Brea, Costa Mesa, Crystal Cove and their newest location in Del Mar, California.
Challenge
Focusing on their brick and mortar locations has allowed Butchery Quality Meats to grow their local customer base, yet neglect their online sales channel. Focus now needs to be placed on developing an integrated sales and marketing approach to increase their online shopping capabilities.
Approach
Consolidation of websites to streamline the sales buying process with integrated social media triggers. creation of an online e-commerce shopping cart for purchasing the latest cuts of Wagyu beef, and gift cards that integrate with the clients POS system (Toast, a leading POS system within the industry). Utilization of professional food photography and customer reviews to drive rich search friendly content.
Results
We let the customers online reviews and Google analytics results illustrate the success of our clients brand. The Butchery was just awarded the Best Of Orange County 2019 for their 4 locations. I strongly encourge you to visit The Butchery website and find a location near you.