Wood Ranch BBQ is a growing casual restaurant chain of nearly 20 locations throughout California and Virginia. Wood Ranch offers a menu of high-quality, highly praised, savory signature dishes such as: Premium American Baby-back Pork Ribs, Certified Angus Beef® steaks, and burgers, USDA Choice tri-tip roasts, fresh fish, chicken, and a nationally-recognized Kids’ Menu. In addition to their dinning in they offer take-out, catering and their own premium line of BBQ sauces.
Challenge
As a rapidly growing restaurant chain Wood Ranch BBQ approached PAK Digital to provide a new interactive strategy that included a mobile friendly website with integrated monthly email marketing campaigns. Wood Ranch BBQ’s limited internal resources allowed PAK Digital’s team to become fully immersed in the client and their extensive menu options in order to creatively capture the Wood Ranch story.
Approach
.Net was used to build an amazing mobile user experience merchandising food and drink menus. PAK Digital utilized HubSpot and MailChimp to create, manage, distribute and track their monthly email campaigns. Email marketing data capture forms were harnessed to engage returning guests for birthday and special promotions.
Results
Over 85,000 emails sent. As high as 65% Open Rate in single email. 60% average open rates for all campaigns.